Hey Mrs. Eaves, Are You My Type?
by Jiffy Page
I love type.
I love type.
I love the history – cases (upper and lower, mind you) with thousands of small pieces of lead, each with a letter or a space on them. You put them together (backwards, btw) to spell words, paragraphs, chapters. Lock them in a chase, slather ink over them, press a piece of paper on them and, voila’ – a printed page.
Though most of our type is seen on the screen and not on paper nowadays, the science of type (yes, it is definitely a science and an art) remains a fascinating and fun subject.
Here are my seven favorite type-related items, in no particular order:
- There are two types of type – Serif and Sans Serif.
- In Serif type, the serifs are like small flags on the letters. They increase readability and speed for long passages of text.
- In Sans Serif type (like my blog type), there are no serifs. Sans Serif type is particularly well-suited to shorter text (think blogs,road signs, billboards) and text for new readers.
- Typeface and font are two different things –https://www.fastcodesign.com/3028971/whats-the-difference-between-a-font-and-a-typeface
- Type conveys meaning both through the words and the way the words look:
- Some typefaces play well together; some do not. Best to restrict yourself to no more than three fonts in a piece and it’s often best to keep them in the same family:
- Type causes controversy – no self-respecting person uses :(http://designforhackers.com/blog/comic-sans-hate/ ) and road sign type is big news: (http://www.popularmechanics.com/technology/infrastructure/a19174/clearview-road-sign-font-phased-out/ )
- You’re not a true type nerd until you’ve seen the movie, “Helvetica” – nope, not kidding - (http://www.pbs.org/independentlens/helvetica/film.html). You’ll be amazed at what you’ve been looking at in your life but never really seen…like this typeface...yes, Helvetica.
- I’d love to introduce you to book cover design guru, Chip Kidd. His TedTalk is not about type but the art and science of book cover design…and is fascinating! https://www.ted.com/talks/chip_kidd_the_art_of_first_impressions_in_design_and_life
Have fun and here’s to type and type nerds… Cheers!
And I leave you with this thought about TYPE:
"Type is like the air; we need it to live and don’t notice it, until someone farts."
- Fabio Maag