Hey Mrs. Eaves, Are You My Type?

by Jiffy Page

I love type.

I love type.

I love the history – cases (upper and lower, mind you) with thousands of small pieces of lead, each with a letter or a space on them. You put them together (backwards, btw) to spell words, paragraphs, chapters. Lock them in a chase, slather ink over them, press a piece of paper on them and, voila’ – a printed page.  



Though most of our type is seen on the screen and not on paper nowadays, the science of type (yes, it is definitely a science and an art) remains a fascinating and fun subject.

Here are my seven favorite type-related items, in no particular order:

  1. There are two types of type – Serif and Sans Serif.
    1. In Serif type, the serifs are like small flags on the letters. They increase readability and speed for long passages of text.
    2. In Sans Serif type (like my blog type), there are no serifs. Sans Serif type is particularly well-suited to shorter text (think blogs,road signs, billboards) and text for new readers.
  2. Typeface and font are two different things https://www.fastcodesign.com/3028971/whats-the-difference-between-a-font-and-a-typeface 
  3. Type conveys meaning both through the words and the way the words look

  4. Some typefaces play well together; some do not. Best to restrict yourself to no more than three fonts in a piece and it’s often best to keep them in the same family: 
  5. Type causes controversy – no self-respecting person uses :(http://designforhackers.com/blog/comic-sans-hate/ )                                                                           and road sign type is big news: (http://www.popularmechanics.com/technology/infrastructure/a19174/clearview-road-sign-font-phased-out/ ) 
  6. You’re not a true type nerd until you’ve seen the movie, “Helvetica” – nope, not kidding - (http://www.pbs.org/independentlens/helvetica/film.html).  You’ll be amazed at what you’ve been looking at in your life but never really seen…like this typeface...yes, Helvetica.
  7.  I’d love to introduce you to book cover design guru,          Chip Kidd. His TedTalk is not about type but the art and science of book cover design…and is fascinating! https://www.ted.com/talks/chip_kidd_the_art_of_first_impressions_in_design_and_life

Have fun and here’s to type and type nerds… Cheers!  


And I leave you with this thought about TYPE: Wink

"Type is like the air; we need it to live and don’t notice it, until someone farts."

- Fabio Maag

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